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Creative Director, Writer, Maker, Professor of Advertising, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

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Joined Twitter 1/1/09

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@tonyinthecity Great comment, thanks. Will use it in a post about reactions. Thanks.A much needed defense of the Advertising business by @edwardboches . Click the links in the articles if you can.
Retweeted by edwardbochesWanna be successful? Be allergic to average!
Retweeted by edwardboches@marobella Well try and give them the weekend off.A refreshing antidote to all the 'quit advertising' posts going around
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Working at an Agency Is a Pretty Good Life. Yes, it could be better, but are you helping improve it? My latest AdW… and Old Punk Rocker @allanwai looking for creatives to join team. Read about Allan's new gig and Bloomberg I will help you out. With 30 followers you may not get much response.Calling All Stars! Looking for Creatives to join my new team @ Bloomberg (Brand / Design / Motion / Video / Content / Social / Copy)
Retweeted by edwardboches@andjelicaaa Really liked the beginning. Great example outside of the expected. Shows that growth hacking is a way of thinking.Franzen was great on Terry Gross today. Did a great job dissing the lack of real discourse on social media when di… great post.Students, agencies, startups. Read @andjelicaaa Why Growth Hacking Is the Next Big Thing for Marketing piece from @andjelicaaa on growth hacking. New logo and brand id. Lots of people will complain, but we will learn to love.
Do not hit the like button. Leave a comment instead.’s new ad-blocking move is posing a challenge for publishers and Google via @WSJNew role for brands. Socially shaping / improving culture. My daughter has been driving from burbs into Boston now for years. It all works out.Come stop by our table on the COM Lawn to learn more about PRLab after you grab some free ice cream! 👍🏼🍦
Retweeted by edwardbochesICYMI: @instagram is no longer (just) square via @marketingdive
Retweeted by edwardboches@JackMarshall Hate the one at a time select and delete. Might be faster plugged in to laptop?@ktedlin Thx. Worse places to end up.
In defense of working in an ad agency - We love to criticize our own industry, but it's not bad.@marcusglo the real story is the importance of sleeping on it. BI missed focusing on that. Trick is not to let tech usurp creative processUnder the Influence can't come soon enough. you ever felt the warm embrace of a leather seat between your legs? rant. What's wrong w advertising creative development in the on demand world. Not sure this is omniprese…“Some of what you have to know to work in advertising." The list.
An App Connects Users With Start-Ups That Are Hiring. Cc @comugrad
Nice (and needed) positive story - Social media finds Syrian refugee, provides dad a new start @CNN #buypens
Retweeted by edwardbochesPlease be true --> "The next-gen Apple TV could be the most exciting product Apple has released in years"
Retweeted by edwardboches@debkmorrison Do you know @tim_leake? And vice versa. An intro just in case.How to avoid all the bullshit at SxSW? Go to this presentation first. Hope it's on the first day. Well done, Jonat… Hey, look at this, a @SXSW panel that shows how far ahead of your time you were. the bullshit idea from the real next big idea. outlaw is dead? Perhaps. New archetypes. Panel. Vote it up. SXSW PanelPicker CC @mullenloweusGreat post on magazine cover art. Checking in. Hope you had a good summer and the gig is working out. Yes?Agree. Movie goers, shoppers, students. @WilhelmR @rdsahl @BostonGlobeBack-to-School Apps for the Organized Student
MFA? Passion and skilled in design and data visualization. Interested in becoming a professor with possible tenure… Skilled at design and data visualization? Interested in being a professor? Great gig: shootings show the vulnerability of on-air journalism Says @rdsahl via @BostonGlobeHere is some data for you: More Americans have died from guns in the United States since 1968 than on battlefie… @FutureMBoston Amy has it.Looking forward to teaching Social Networks this semester for the MET #Advertising program. Thanks @chris_cake @stevequigley @edwardboches!
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Lots of talk these days @ the mobile gap re advertising and media. Good start here. #SXSW
.@brennahanly Brenna, thanks so much. Too kind. Did we miss each other yesterday?My post for the #ThankYourMentor series featuring @edwardboches.
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“Thoughts on the creative brief” by @edwardboches
Retweeted by edwardboches.@NickChilds Thanks for that. I would put you on the waiting list near the top.If I were in Boston, I'd beg @edwardboches to audit CM 423.
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Hello, @GirlsWhoCode. You should check out this spec campaign for you from ex student of mine piece. Lots of science and updates from new research. Is your pointer finger longer or shorter than your rin…
So brilliant. If you are near Wellfleet a must see @HarborStage knew death and grief could be so funny. Via Bill Mckeen For more brief formats to add to your collection, check (web version, right col)
Retweeted by edwardbochesDigital media consumption up 49 %. Even desktop consumption continues to rise. Old media on life support.
Climate change forces lobsters to move north. Cc Deb Morrison's new smart wi-fi router sounds pretty good. future of the workplace looks grim. Wearable technology and uniforms w sensors to track where workers are. least he ate the next one. More sharks = fewer seals. Fine w me. Get rid of the damn seals. They eat too much …
2015 This should become a new form of marketing. Reminds me of the early Mad Men Twitter users and the Coke fans who launched Coke's FB
2015 about bikes? 200 people in 277 cars. A lot of waste. you bet I do. Hope to see you all soon.Airline to weigh passengers. I say charge by the pound. Fair is fair.
$22.9 million to catch a couple of escaped cons. Imagine what the same amount could do to help educate or rehabili…
A simple hack to find Facebook friends by city session for SxSW from Deb Deborah Morrison. Vote it up. simple hack to find Facebook friends by city - via @shareaholicA simple Facebook hack to find friends by city working with @edwardboches on 5th edition. Out in January 16.
Retweeted by edwardboches#BU advertising prof @edwardboches tells @marketingdive that #Google will still be Google the brand: #Alphabet
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Hilton will let hotel guests use their smartphones as their room keys.
Retweeted by edwardbochesEveryone is a pundit. My guess is it won't matter. Remember iPad? Google's Alphabet could be a Qwikster-level farce advertising's challenges pose an existential threat to our industry. SXSW PanelPicker eloquent and well crafted argument from Benedict. Imagine what Miles Davis would have done if a phone went off … Kodak earned billions from the first digital camera, which it never even made. piece looking at Alphabet through lenses of three different business models.
@natisangulorico will respond in am. Send away.@natisangulorico sent you email. May not get to it tonight.@natisangulorico sureSo excited for my young friend Matt Christian and friends new web series. Watch this and pass it on. Good stuff fr… ask @mancevic. Michael, good lifestyle shooters in Boston?@natisangulorico @marketingdive is it too late?@_oliviaca yeah. You know how in demand we BU profs are. ;)#BU advertising prof @edwardboches weighs in on the 5 reasons #DonaldTrump's brand is so wildly popular:
Retweeted by edwardbochesWho are the New Polymaths?
Retweeted by edwardboches@cakemix Link to brief folder:
My take on Trump as a brand archetype. Part outlaw. Part creator. Thank you brotha. Appreciate that.
Some "thoughts on the creative brief” A primer for my fall advertising students. cc @comugrad
@AndrewC_Nelson @mediatwit @macloo Instant audience. Easier interface. Less control. Fewer plugins. But embed lets you easily add to your WP@mediatwit @macloo sounds good I use it a lot.Elon Musk standing on wing of plane. While in flight. Stockholders, what do you think? read. Liberal arts didn't die at the hands of parental or student philistinism; they committed suicide.
The Siamese Twins comment makes the song.
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